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Ways to Get Repeat Business
Here are two statistics that will reinforce your concerns in keeping your customers.
1.It costs anywhere from 5 to 8 times more to gain a new customer as opposed to retaining your customers. When you consider the cost of sales people, advertising, Internet marketing, etc. to attract new customers this becomes obvious.
2.68% of customers will stop using your services or fail to return if they feel unappreciated. This is the number one reason businesses lose customers.
Based upon these two statistics, it is obvious your business needs to place as strong an emphasis on keeping existing customers as it does on gaining new ones.
Here are 5 easy to use tips you can use today:
Keep in touch
If your customers’ needs are seasonal or ongoing, always stay in touch. Never assume they will continue to do business with you or call you when they need your services. They can always go elsewhere.
Be sure everyone in your company provides outstanding service to your customers.
Your account executives, sales people, and customer service staff already know this. But does your receptionist have a list of your best customers and clients? Does everyone in your company know how to properly treat an existing customer or client?
Nothing is worse than if one of your best clients calls with a question and someone asks, "&ldots;and what can I say this call is in reference to?" Your client is thinking at this point: "How about all the business I continue to give you although five of your competitors call me daily!"
Continue to understand your customers’ needs
Your services must stay up to date with what customers expect from you. It is not enough to assume that your current level of service and results is enough to keep customers satisfied.
Read more:Ways to Get Repeat Business
Here are two statistics that will reinforce your concerns in keeping your customers.
1.It costs anywhere from 5 to 8 times more to gain a new customer as opposed to retaining your customers. When you consider the cost of sales people, advertising, Internet marketing, etc. to attract new customers this becomes obvious.
2.68% of customers will stop using your services or fail to return if they feel unappreciated. This is the number one reason businesses lose customers.
Based upon these two statistics, it is obvious your business needs to place as strong an emphasis on keeping existing customers as it does on gaining new ones.
Here are 5 easy to use tips you can use today:
Keep in touch
If your customers’ needs are seasonal or ongoing, always stay in touch. Never assume they will continue to do business with you or call you when they need your services. They can always go elsewhere.
Be sure everyone in your company provides outstanding service to your customers.
Your account executives, sales people, and customer service staff already know this. But does your receptionist have a list of your best customers and clients? Does everyone in your company know how to properly treat an existing customer or client?
Nothing is worse than if one of your best clients calls with a question and someone asks, "&ldots;and what can I say this call is in reference to?" Your client is thinking at this point: "How about all the business I continue to give you although five of your competitors call me daily!"
Continue to understand your customers’ needs
Your services must stay up to date with what customers expect from you. It is not enough to assume that your current level of service and results is enough to keep customers satisfied.
Read more:Ways to Get Repeat Business
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